Andrés Galvis Sepúlveda
UX Researcher
Consumer Insights
I wrote two separate surveys and performed the analysis for both consumer behaviors on how DIY fans and non-professional clients. For both surveys, a total of 39 participants were surveyed on each of the versions. The final purpose for this research was to examine possible avenues for future digital experiences related to the purchase process and experience for windows and lightbulbs.
Project Overview
Why this Research?
The goal for the research was to get an overall sentiment and expectations of consumers who are likely to purchase either windows or lightbulbs, and understand some of their behaviors and preferences (online vs in person as an example)
Results
Results for Windows are as follow:
Participants reported being comfortable shopping online or in person. Lowe’s and Home Depot were the main retailers that participants thought of when it came to purchasing their windows.
Participant reported that availability of installation doesn’t impact what type of window they would purchase. When asked if they could change one thing about the experience, participants reported wanting to simplify the comparison process, as well as more knowledgeable employees.
Results for Lightbulbs are as follows:
Participants reported that Amazon and home depot was one of the place that they purchased for lightbulbs, with a deciding factor being convenience and proximity to their home.
Overall, participants reported that energy efficiency and lightbulb lifespan as the more important features that they look for in a lightbulb at purchasing time. Aspects that are also high on the list are Color temperature, cost and LED lights. Participants reported that they mainly did research before purchasing new lightbulbs.
Link to the Full Report Online
Go to the Report